ASC Heads to Seafood Expo Global 2026 with a Power-Packed Programme

April 1, 2026

Located in Hall 4, Booth A401, the ASC stand returns as a lively hub for connection, featuring meeting spaces and a barista coffee station for meaningful discussions on the future of responsible seafood farming.

Meet the Team

Fresh from the milestone certification of the very first farm under the ASC Farm Standard, ASC is ready to help the industry take its next big step. Our team will be on hand throughout the Expo to guide producers through what this means in practice—from understanding the requirements to preparing for certification.

Retailers and partners are invited to meet ASC local market experts to discover how the ASC Farm Standard addresses supply chain risks more comprehensively, discuss the availability of ASC-certified seafood in your markets and explore our new label. Fully compliant with the EU’s Green Transition Directive, this label delivers clear, credible, and transparent information your customers can trust.

Join our unmissable side event

Taking place on Wednesday 22 April (13:30–14:15, CC5.1), ASC’s flagship side event—“Proving Change from Source to Shelf: Reducing Risk, Building Trust and Driving Demand in a Changing World”—will spotlight pioneers delivering measurable progress across the global seafood supply chain.

Hear directly from:

Gontran de Ceballo, Sales Manager at Lubimar — the first ASC Farm Standard certified farm
Martyn Cole, Head of Membership & Credibility at ISEAL — on why credibility and verification matter more than ever
Chris Ninnes, CEO, ASC
Willem de Bruijn, Chief Commercial Officer, ASC
Hosted by Alison Hutchins, Producer Engagement Director, ASC

This session will show how ASC is helping the industry move beyond claims to credible, verifiable impact — from source to shelf. You’ll also get the latest on ASC’s new EmpCo-compliant label and consumer insights — practical tools to reduce risk, strengthen trust, and unlock market opportunity. Seats are limited so book your place now.

Get your ticket now

ASC experts shaping the agenda

Beyond its side event, ASC leadership will contribute to key Seafood Expo Global discussions on responsible seafood.

“Worker Engagement in Seafood: identification, assessment and recommendations for improvements to worker engagement mechanisms”

Tuesday 21 April, 15:00-15:45 | Room CC5.1

Clare Stevens, ASC Human Rights Team Lead, joins Certification and Ratings Collaboration (CRC) panel exploring how the seafood industry can strengthen meaningful worker engagement and grievance mechanisms.

“Building a Responsible Blue Food Future: ESG-Driven Innovation in Fisheries and Aquaculture”

Wednesday, 22 April, 14:45–15:30 | Room CC5.2

Bertrand Charron, ASC Director of Research and Insights, will join the Aquatic Life Institute’s ESG-focused panel to explore how science and welfare can drive sustainable, future-ready growth in the seafood sector.

“Integrated Strategies for Stakeholder Engagement and Supply Chain Leverage: A Roadmap for Landscape-Level Sustainability in Aquaculture”

Thursday 23 April, 10:30–11:30 | CC5.1

In partnership with Sustainable Fisheries Partnership, this session will feature ASC CEO Chris Ninnes and explore integrated strategies for stakeholder engagement and supply chain leverage—building on last year’s discussions to accelerate sustainability at scale.

“Navigating Seafood as an Industry Newcomer: How to Push for Change While Maintaining Tradition”

Thursday 23 April, 13:00–13:30 | Innovation Theatre, Hall 1

Chris Ninnes will join a Seafood Source panel of experts on balancing seafood innovation with industry tradition.

Join us and be part of the conversation

Whether you are a retailer, brand, producer or NGO, the ASC team will be on hand to provide practical guidance and tailored insights. Come and visit us and be part of the conversation.